The Vivid offices are now closed. Wishing all of our customers a very merry Christmas and happy New Year.

When British Gypsum approached Vivid to launch their new product, Glasroc H Tilebacker (a water resistant tilebacking board for bathrooms, kitchens and high moisture areas) Vivid responded by giving birth to Freddie the Frog! Putting the loveable character to one side, our strategic workshops delivered a unique positioning for the product differentiating it in the market place: It's a water barrier, not a time barrier.

The campaign was aimed at DIYer's...

Tilers and the trade...

An integrated and highly targeted campaign launch ensued. Vivid delivered elements across the marketing mix including an 'it's a knockout' internal launch event, web pages within the main British Gypsum website, a water-sensitive direct mail piece, twist lock counter top dispensers with installation guide, pallet corners, corporate folder and brochure, powerpoint presentation slides, web banners, email signatures and a host of other promotional merchandise.

Visit the Glasroc H Tilebacker web pages

The RAR Top100 is now available to purchase. http://bit.ly/rWa5Ri  Vivid are ranked 66 out of all UK agencies (outside of the M25). Our average client feedback score was 91.9%. A big thanks to our clients for recognising our hard work over the last year.

Vivid's client Keelham Farm Shop are getting into the fundraising spirit for Children in Need. Keelham are offering customers the chance to "spot while you shop" and the opportunity to raise money for the great cause.

You can visit the Keelham Farm Shop website at: keelhamfarmshop.co.uk

Following the successful re-brand of Boutinot, one of the world's leading wine exporters, Vivid helped launch 'Boutinosity', Boutinot's online community.

Combining cutting edge web technologies and stunning visuals, Vivid created a unique, online experience for lovers of all things Boutinot.

The sliding navigation in all of it's visual glory.

The blog pages of the community: this area is constantly updated by dedicated members of Boutinot's staff, offering insights into the amazing world of Boutinot.

Seeing is believing, so head over the Boutinosity to check out the website in all of it's glory. You can also read our Boutinot re-branding case study by clicking here.

Mountain Equipment have celebrated their 50th anniversary with a stunning campaign promoting the rise of mountaineering over the last five decades. The project included a re-skin of the website, on-page advertising and on-line banner ads. A key strategic element to the campaign involved press engagement and this was achieved through the use of direct mail, including a flash card containing the '50th' video which was mailed out prior to the campaign launch. The consumer launch followed and traffic to the website increased by over 50%.

Mountain Equipment were one of Vivid's first clients back in 2000 and we continue to work together to develop imaginative and authentic marketing communications.

View the newly revamped Mountain Equipment website at: www.mountain-equipment.co.uk

The New Brand:

Website:

Exhibition stands:

USB:

As it was the first new product launch to break away from British Gypsum's traditional corporate identity, all eyes were on it. And we're pleased to say it was a huge success – both externally and internally. Vivid succeeded in producing something really unique which has now set the standard for all subsequent product launches.

"Comments made during the exhibition by both architects and interior designers were extremely positive and the event organisers themselves were also very complimentary about the 'stand-out' look and style, so much so, that the stand appears in a photo montage used within the 2012 promotional folder for the event! Even better, we have also managed to secure specifications from the exhibition."

"We feel that as a communications platform, we have managed to achieve one of our prime objectives, which is to significantly raise the profile of British Gypsum Acoustic Ceilings in the interiors sector of the industry and also specifically with architects and specifiers." - British Gypsum

Boutinot were looking for a new brand identity that reflected a traditional wine business, but also conveyed their contemporary values.

They also required a new website as the old one was built using old technology and couldn't be indexed by Google. It was imperative within the brief that the new website could cope with their existing backend system thereby enabling customers to easily order online.

Old brand v new brand:

Old web v new web:

The new brand:

Website:

Stationery:

Marketing materials:

In the two years that Vivid has been working with them, Boutinot's turnover has increased dramatically. A combination of the successful new brand positioning, high ranking website, with its permission based ordering system has seen the company flooded with positive feedback from customers.

We'd really like to get a taste for your business, so we can appreciate its complexity. With 10 years behind us, you could call us brand connoisseurs.

Vivid's client Boutinot (based in Manchester) are a renowned wine maker and distributor. Having designed and built their new website - we felt it was only fitting to open a trade account and sample some of the many beautiful wines on offer (over 900 in fact!). In a recent case we were all mesmorised by the design of a particular wine label - made by Some Young Punks in Australia. Imagine our surprise when the design and marketing team from Boutinot sent us limited edition prints of the artwork...

Fantastic illustration work guys - we love it! (the wine tastes great too:)

Ellis Patents, based in North Yorkshire specialise in the design and manufacture of cable cleats. With over 50 years of innovation and testing behind them, Ellis are recognised as the world's leading supplier of safety critical cable cleats.

Ellis engaged Vivid to review their brand positioning within the global market place and make recommendations as to how we could change market perception and purchasing habits. Following internal and external research, Vivid formulated an approach that would really stand out and position Ellis as 'Holding Power'.

We created a bespoke font for Ellis, unique, precision manufactured and immensely strong. Uncompromosing design and quality shines through in the folds of the typography. The logo has integrity built in - creating an authentic 'Trust' marque.

The clarity and scalability of this logo marque are made possible due to it's bold lines, emphasised by a monochrome colour palette.

Vivid commissioned a series of bespoke illustrations to compliment the product naming strategy. The illustrations were used in the brochure and on exhibition graphic panels to deliver 'stand out' appeal.

A bespoke website has been built to engage end customers, contractors and electrical specifiers. The interface of the website features Vivid's unique Content Management System (CMS) which enables Ellis to update the website without the need for any technical knowledge.

The brand launch for Ellis has been a huge success in all markets - watch this space for further information on KPI's / ROI.

You can visit the newly designed Ellis Patents website at: www.ellispatents.co.uk