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Following a recommendation, Footlabs approached Vivid about building a new website to drive sales from the golf market. One of the main golfing magazines had quoted footlabs to build a micro-site for golf, however, after consultation with the owner, it was clear that a new website for all sports made more commercial sense. We have now introduced a sub brand called Footlabs Sport, leaving the main brand to service the NHS / orthotics markets. As part of our Beyond Branding culture - we wanted to embrace the product - hence three of us have been measured up for performance enhancing insoles and are off to attend a charity golf day (but we don't think it will turn us into pro's!).

 


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Nottingham University engaged Vivid following numerous failures to secure funding to develop Thermochromic window film technology. Vivid consulted with the Technology Transfer Office to establish why the funding panel were not seeing the value of this technology. It became clear that 'death by powerpoint' was the underlying reason and so Vivid simplified the proposition in a clear, commercial communication that would be understood in laymans terms. This project involved strategic thinking and direction, copywriting, technical illustrations, presentation design and model making. The client secured the funding at the next panel meeting. Now thats what we call Beyond Branding...

 


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Vivid Build Green Roof Centre Website

Published on Thursday, April 29, 2010 02:25 by Gerry

Following on from the success of the Green Box Group website, Vivid were approached to build the Green Roof Centre website. The site acts a voice to industry and a directory for suppliers. Vivid commissioned a local cartoonist to create an illustration of a green roof which adds an element of fun and individuality about the site.

 


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Vivid Win Eric Twigg Foods

Published on Thursday, April 29, 2010 02:24 by Gerry

As part of the Designing Demand programme run by the Design Council in London, Vivid were intoroduced to Eric Twigg Foods. Traditionally servicing fast food bars and cafes with brands such as PukKa, Eric Twigg wanted to embrace a healthy foods menu that could be sold into the schools market. Vivid entered a three way pitch to convince the client we had the perfect credentials for the project and a relationship for the future. Vivid came out head and shoulders above our competitors - demonstrating a great commerical track record and an in depth understanding of the schools market.


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One of the highest profile government reports of 2010 has been safely delivered into the hands of Gordon Brown, thanks to an enormous team effort between Vivid and UKCES.

The National Strategic Skills Audit, provides a comprehensive and authoritative evidence base for government, providers, RDAs employers and individuals, informing their decisions about investment in education and training. It is the logical next stage in the development of a labour market needs-led approach to skills development: one that not only ensures that current demand is effectively met by the skills system, but also that future demands are identified, anticipated, shaped and stimulated.

 


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