Bag It Don't Bin It produce bespoke Eco Bags for brands such as Paul Smith and Liberty London. Owner, Julia Gash saw a great opportunity in the market to launch a Kids Eco Bag and chose Vivid to create product design, branding and packaging to launch the new brand to market. Vivid's process involved contacting two local nurseries and working with groups of children to establish which product illustrations were most appealing across the various age ranges. We then researched packaging concepts with the aim of delivering maximum impact with minimum cost to the environment and the bottom line.
The deliverables included a POS counter display made from a miniature hessian eco bag and a one-piece card packaging solution (housing four crayons). The new brand was launched at an exhibition in Harrogate and success was clear, following sales orders received from small and large retailers across the country.