Following a design and back end update to both Mechan websites (Mechan Rail / Mechan Crane), Vivid's client Mechan are topping Google for their most prized search phrases - Rail Jacks, Bogie Drops, Bogie Handling and the list goes on. Vivid have an exceptional understanding of the technical build requirements necessary to ensure a websites content stands the best chance of premier Google rankings. The work involved prioritising Mechans product pages, ensuring H1 and H2 tags were utilised with relevant meta data and SEO friendly URL's...yes it all sounds like black magic...but it's not and it works. That is what we call Beyond Branding™.

Vivid's client Mechan, based in Sheffield, have achieved a turnover highpoint in 2009.

"Sheffield-based heavy lifting equipment specialist, Mechan, is ending its 40th anniversary year on a high, having achieved record turnover figures in 2009.
Despite the effects of the recession, Mechan has increased its turnover to £2.2 million, a 22% rise on the previous year and is looking forward to 2010 with a full order book."

Many of Vivid's clients are prospering despite the recession due to continued investment in marketing.

Vivid Creative have published two new websites and corresponding brochures for Mechan Rail and Mechan Crane along with new corporate styling, moving on our initial brand work from two years ago. Since the launch, Mechan are forecasting 15% growth for this financial year.