Working for one of the funniest brands in the World saw the Vivid studio turn into a comedy theatre as we were keen to immerse ourselves in the business and culture by breaking out the wigs, face paint and zany costumes! Vivid were tasked with producing themed identities, campaign assets and packaging for over 30 product categories which we delivered seamlessly and effectively, much to the surprise of the in-house design team! ROI was instantaneous with new key accounts secured globally.

Founded in 1894, Smiffy's is one of the global leaders in adult fancy dress, shipping over 26 million items per annum. http://www.smiffys.com/Product/adult-fancy-dress

Bijou Boutique:

Bijou Boutique was a new brand Vivid created to target the high end of the 'dress up' market, with outfits more suited to a raunchy adult party or Friday nights out. The boutique feel to the brand was achieved through the use of dramatic photography. We've never known a photoshoot to be so much fun... serious fun!

When British Gypsum approached Vivid to launch their new product, Glasroc H Tilebacker (a water resistant tilebacking board for bathrooms, kitchens and high moisture areas) Vivid responded by giving birth to Freddie the Frog! Putting the loveable character to one side, our strategic workshops delivered a unique positioning for the product differentiating it in the market place: It's a water barrier, not a time barrier.

The campaign was aimed at DIYer's...

Tilers and the trade...

An integrated and highly targeted campaign launch ensued. Vivid delivered elements across the marketing mix including an 'it's a knockout' internal launch event, web pages within the main British Gypsum website, a water-sensitive direct mail piece, twist lock counter top dispensers with installation guide, pallet corners, corporate folder and brochure, powerpoint presentation slides, web banners, email signatures and a host of other promotional merchandise.

Visit the Glasroc H Tilebacker web pages

Vivid's client Keelham Farm Shop are getting into the fundraising spirit for Children in Need. Keelham are offering customers the chance to "spot while you shop" and the opportunity to raise money for the great cause.

You can visit the Keelham Farm Shop website at: keelhamfarmshop.co.uk

Following the successful re-brand of Boutinot, one of the world's leading wine exporters, Vivid helped launch 'Boutinosity', Boutinot's online community.

Combining cutting edge web technologies and stunning visuals, Vivid created a unique, online experience for lovers of all things Boutinot.

The sliding navigation in all of it's visual glory.

The blog pages of the community: this area is constantly updated by dedicated members of Boutinot's staff, offering insights into the amazing world of Boutinot.

Seeing is believing, so head over the Boutinosity to check out the website in all of it's glory. You can also read our Boutinot re-branding case study by clicking here.

Boutinot were looking for a new brand identity that reflected a traditional wine business, but also conveyed their contemporary values.

They also required a new website as the old one was built using old technology and couldn't be indexed by Google. It was imperative within the brief that the new website could cope with their existing backend system thereby enabling customers to easily order online.

Old brand v new brand:

Old web v new web:

The new brand:

Website:

Stationery:

Marketing materials:

In the two years that Vivid has been working with them, Boutinot's turnover has increased dramatically. A combination of the successful new brand positioning, high ranking website, with its permission based ordering system has seen the company flooded with positive feedback from customers.

We'd really like to get a taste for your business, so we can appreciate its complexity. With 10 years behind us, you could call us brand connoisseurs.

Ellis Patents, based in North Yorkshire specialise in the design and manufacture of cable cleats. With over 50 years of innovation and testing behind them, Ellis are recognised as the world's leading supplier of safety critical cable cleats.

Ellis engaged Vivid to review their brand positioning within the global market place and make recommendations as to how we could change market perception and purchasing habits. Following internal and external research, Vivid formulated an approach that would really stand out and position Ellis as 'Holding Power'.

We created a bespoke font for Ellis, unique, precision manufactured and immensely strong. Uncompromosing design and quality shines through in the folds of the typography. The logo has integrity built in - creating an authentic 'Trust' marque.

The clarity and scalability of this logo marque are made possible due to it's bold lines, emphasised by a monochrome colour palette.

Vivid commissioned a series of bespoke illustrations to compliment the product naming strategy. The illustrations were used in the brochure and on exhibition graphic panels to deliver 'stand out' appeal.

A bespoke website has been built to engage end customers, contractors and electrical specifiers. The interface of the website features Vivid's unique Content Management System (CMS) which enables Ellis to update the website without the need for any technical knowledge.

The brand launch for Ellis has been a huge success in all markets - watch this space for further information on KPI's / ROI.

You can visit the newly designed Ellis Patents website at: www.ellispatents.co.uk

Following the succesful re-branding of Polaris Apparel the first garments have been delivered into retail outlets.

Vivid worked closely with the Polaris internal design team to deliver a seamless and consistent roll out of the brand across their entire product range.

As keen outdoor-types, getting into the mindset of a Polaris customer was an easy ride for us here at Vivid. The bikewear manufacturer needed to move their brand and website up a gear, and spoke (ahem) to us. So with giddy enthusiasm, we got on our bikes, donned some lycra, and sped to the rescue.

The Brief:

Vivid were brought in to strengthen the Polaris brand, which was suffering from poor awareness levels and from consumers misunderstanding its product range. Polaris needed to raise its profile and find a way of selling directly to the consumer, so that the company could move away from one of their existing routes to market, which they knew was harming brand perception.

The Process:

Inspired by a muddy cycling expedition with the client across the moors and by pouring over piles of material from competitors, we created an identity that was modern and fashionable, and shook off Polaris’ previously outdated look. A sense of forward movement was an important aspect of the new brand, and was carried right through to the photography, which we shot at 3 different destinations in Yorkshire and Derbyshire.
 Having designed the new brand, we then worked in conjunction with Polaris’ product designers to develop it into product signatures for their full clothing range – making it work as embroidery on cycling shoes, badges on shorts, and so on.
 We used our experience of the industry, to advise Polaris to take a different direction with the website. Instead of offering online ordering to trade, which we suspected would not attract many sales, we created a website where consumers could buy directly from Polaris, providing them with a new and cost effective route to market.

Polaris Website...

Polaris Van Livery...

Vivid's long standing client, Sheffield based expedition and trekking company Jagged Globe, have once again asked us to design their marketing material for the 2010/11 season. We have now developed three individual brochures for a more targeted 2010/11 campaign. The trio is now complete with the delivery of the 2011 Ski brochure. The pdf's of the Climb, Trek and Ski brochures can be downloaded from the Jagged Globe website.

Vivid are proud to have created a new identity, web design and marketing collateral for the charity UYDO (United Youth Development Organisation). UYDO is a grassroots, not-for-profit organisation, focused on breaking the poverty cycle through youth empowerment and employment. Through members and our field partners, they provide microloans and support to young entrepreneurs with great ideas, who want to build a business, earn an income and take themselves out of poverty.

The relationship will see Vivid become brand guardians and support UYDO to create a range of collateral including a website (www.uydo.org), stationery, fundraising guides and on-screen presentations.