Working for one of the funniest brands in the World saw the Vivid studio turn into a comedy theatre as we were keen to immerse ourselves in the business and culture by breaking out the wigs, face paint and zany costumes! Vivid were tasked with producing themed identities, campaign assets and packaging for over 30 product categories which we delivered seamlessly and effectively, much to the surprise of the in-house design team! ROI was instantaneous with new key accounts secured globally.

Founded in 1894, Smiffy's is one of the global leaders in adult fancy dress, shipping over 26 million items per annum. http://www.smiffys.com/Product/adult-fancy-dress

Bijou Boutique:

Bijou Boutique was a new brand Vivid created to target the high end of the 'dress up' market, with outfits more suited to a raunchy adult party or Friday nights out. The boutique feel to the brand was achieved through the use of dramatic photography. We've never known a photoshoot to be so much fun... serious fun!

When British Gypsum approached Vivid to launch their new product, Glasroc H Tilebacker (a water resistant tilebacking board for bathrooms, kitchens and high moisture areas) Vivid responded by giving birth to Freddie the Frog! Putting the loveable character to one side, our strategic workshops delivered a unique positioning for the product differentiating it in the market place: It's a water barrier, not a time barrier.

The campaign was aimed at DIYer's...

Tilers and the trade...

An integrated and highly targeted campaign launch ensued. Vivid delivered elements across the marketing mix including an 'it's a knockout' internal launch event, web pages within the main British Gypsum website, a water-sensitive direct mail piece, twist lock counter top dispensers with installation guide, pallet corners, corporate folder and brochure, powerpoint presentation slides, web banners, email signatures and a host of other promotional merchandise.

Visit the Glasroc H Tilebacker web pages

The New Brand:

Website:

Exhibition stands:

USB:

As it was the first new product launch to break away from British Gypsum's traditional corporate identity, all eyes were on it. And we're pleased to say it was a huge success – both externally and internally. Vivid succeeded in producing something really unique which has now set the standard for all subsequent product launches.

"Comments made during the exhibition by both architects and interior designers were extremely positive and the event organisers themselves were also very complimentary about the 'stand-out' look and style, so much so, that the stand appears in a photo montage used within the 2012 promotional folder for the event! Even better, we have also managed to secure specifications from the exhibition."

"We feel that as a communications platform, we have managed to achieve one of our prime objectives, which is to significantly raise the profile of British Gypsum Acoustic Ceilings in the interiors sector of the industry and also specifically with architects and specifiers." - British Gypsum

Boutinot were looking for a new brand identity that reflected a traditional wine business, but also conveyed their contemporary values.

They also required a new website as the old one was built using old technology and couldn't be indexed by Google. It was imperative within the brief that the new website could cope with their existing backend system thereby enabling customers to easily order online.

Old brand v new brand:

Old web v new web:

The new brand:

Website:

Stationery:

Marketing materials:

In the two years that Vivid has been working with them, Boutinot's turnover has increased dramatically. A combination of the successful new brand positioning, high ranking website, with its permission based ordering system has seen the company flooded with positive feedback from customers.

We'd really like to get a taste for your business, so we can appreciate its complexity. With 10 years behind us, you could call us brand connoisseurs.