Ellis Patents, based in North Yorkshire specialise in the design and manufacture of cable cleats. With over 50 years of innovation and testing behind them, Ellis are recognised as the world's leading supplier of safety critical cable cleats.

Ellis engaged Vivid to review their brand positioning within the global market place and make recommendations as to how we could change market perception and purchasing habits. Following internal and external research, Vivid formulated an approach that would really stand out and position Ellis as 'Holding Power'.

We created a bespoke font for Ellis, unique, precision manufactured and immensely strong. Uncompromosing design and quality shines through in the folds of the typography. The logo has integrity built in - creating an authentic 'Trust' marque.

The clarity and scalability of this logo marque are made possible due to it's bold lines, emphasised by a monochrome colour palette.

Vivid commissioned a series of bespoke illustrations to compliment the product naming strategy. The illustrations were used in the brochure and on exhibition graphic panels to deliver 'stand out' appeal.

A bespoke website has been built to engage end customers, contractors and electrical specifiers. The interface of the website features Vivid's unique Content Management System (CMS) which enables Ellis to update the website without the need for any technical knowledge.

The brand launch for Ellis has been a huge success in all markets - watch this space for further information on KPI's / ROI.

You can visit the newly designed Ellis Patents website at: www.ellispatents.co.uk

As keen outdoor-types, getting into the mindset of a Polaris customer was an easy ride for us here at Vivid. The bikewear manufacturer needed to move their brand and website up a gear, and spoke (ahem) to us. So with giddy enthusiasm, we got on our bikes, donned some lycra, and sped to the rescue.

The Brief:

Vivid were brought in to strengthen the Polaris brand, which was suffering from poor awareness levels and from consumers misunderstanding its product range. Polaris needed to raise its profile and find a way of selling directly to the consumer, so that the company could move away from one of their existing routes to market, which they knew was harming brand perception.

The Process:

Inspired by a muddy cycling expedition with the client across the moors and by pouring over piles of material from competitors, we created an identity that was modern and fashionable, and shook off Polaris’ previously outdated look. A sense of forward movement was an important aspect of the new brand, and was carried right through to the photography, which we shot at 3 different destinations in Yorkshire and Derbyshire.
 Having designed the new brand, we then worked in conjunction with Polaris’ product designers to develop it into product signatures for their full clothing range – making it work as embroidery on cycling shoes, badges on shorts, and so on.
 We used our experience of the industry, to advise Polaris to take a different direction with the website. Instead of offering online ordering to trade, which we suspected would not attract many sales, we created a website where consumers could buy directly from Polaris, providing them with a new and cost effective route to market.

Polaris Website...

Polaris Van Livery...

Vivid have been chosen by Artex to re-position the famous 1970's patterned wall and ceiling decor brand owned by Saint-Gobain

Watch this space...

Footlabs Sport

http://www.transformsouthyorkshire.co.uk

http://www.sr-amm.com

Following a recommendation, Footlabs approached Vivid about building a new website to drive sales from the golf market. One of the main golfing magazines had quoted footlabs to build a micro-site for golf, however, after consultation with the owner, it was clear that a new website for all sports made more commercial sense. We have now introduced a sub brand called Footlabs Sport, leaving the main brand to service the NHS / orthotics markets. As part of our Beyond Branding culture - we wanted to embrace the product - hence three of us have been measured up for performance enhancing insoles and are off to attend a charity golf day (but we don't think it will turn us into pro's!).

Nottingham University engaged Vivid following numerous failures to secure funding to develop Thermochromic window film technology. Vivid consulted with the Technology Transfer Office to establish why the funding panel were not seeing the value of this technology. It became clear that 'death by powerpoint' was the underlying reason and so Vivid simplified the proposition in a clear, commercial communication that would be understood in laymans terms. This project involved strategic thinking and direction, copywriting, technical illustrations, presentation design and model making. The client secured the funding at the next panel meeting. Now thats what we call Beyond Branding...

Following on from the success of the Green Box Group website, Vivid were approached to build the Green Roof Centre website. The site acts a voice to industry and a directory for suppliers. Vivid commissioned a local cartoonist to create an illustration of a green roof which adds an element of fun and individuality about the site.

As part of the Designing Demand programme run by the Design Council in London, Vivid were intoroduced to Eric Twigg Foods. Traditionally servicing fast food bars and cafes with brands such as PukKa, Eric Twigg wanted to embrace a healthy foods menu that could be sold into the schools market. Vivid entered a three way pitch to convince the client we had the perfect credentials for the project and a relationship for the future. Vivid came out head and shoulders above our competitors - demonstrating a great commerical track record and an in depth understanding of the schools market.