Nottingham University engaged Vivid following numerous failures to secure funding to develop Thermochromic window film technology. Vivid consulted with the Technology Transfer Office to establish why the funding panel were not seeing the value of this technology. It became clear that 'death by powerpoint' was the underlying reason and so Vivid simplified the proposition in a clear, commercial communication that would be understood in laymans terms. This project involved strategic thinking and direction, copywriting, technical illustrations, presentation design and model making. The client secured the funding at the next panel meeting. Now thats what we call Beyond Branding...
