Following the successful re-brand of Boutinot, one of the world's leading wine exporters, Vivid helped launch 'Boutinosity', Boutinot's online community.

Combining cutting edge web technologies and stunning visuals, Vivid created a unique, online experience for lovers of all things Boutinot.

The sliding navigation in all of it's visual glory.

The blog pages of the community: this area is constantly updated by dedicated members of Boutinot's staff, offering insights into the amazing world of Boutinot.

Seeing is believing, so head over the Boutinosity to check out the website in all of it's glory. You can also read our Boutinot re-branding case study by clicking here.

Mountain Equipment have celebrated their 50th anniversary with a stunning campaign promoting the rise of mountaineering over the last five decades. The project included a re-skin of the website, on-page advertising and on-line banner ads. A key strategic element to the campaign involved press engagement and this was achieved through the use of direct mail, including a flash card containing the '50th' video which was mailed out prior to the campaign launch. The consumer launch followed and traffic to the website increased by over 50%.

Mountain Equipment were one of Vivid's first clients back in 2000 and we continue to work together to develop imaginative and authentic marketing communications.

View the newly revamped Mountain Equipment website at: www.mountain-equipment.co.uk

The New Brand:

Website:

Exhibition stands:

USB:

As it was the first new product launch to break away from British Gypsum's traditional corporate identity, all eyes were on it. And we're pleased to say it was a huge success – both externally and internally. Vivid succeeded in producing something really unique which has now set the standard for all subsequent product launches.

"Comments made during the exhibition by both architects and interior designers were extremely positive and the event organisers themselves were also very complimentary about the 'stand-out' look and style, so much so, that the stand appears in a photo montage used within the 2012 promotional folder for the event! Even better, we have also managed to secure specifications from the exhibition."

"We feel that as a communications platform, we have managed to achieve one of our prime objectives, which is to significantly raise the profile of British Gypsum Acoustic Ceilings in the interiors sector of the industry and also specifically with architects and specifiers." - British Gypsum

Boutinot were looking for a new brand identity that reflected a traditional wine business, but also conveyed their contemporary values.

They also required a new website as the old one was built using old technology and couldn't be indexed by Google. It was imperative within the brief that the new website could cope with their existing backend system thereby enabling customers to easily order online.

Old brand v new brand:

Old web v new web:

The new brand:

Website:

Stationery:

Marketing materials:

In the two years that Vivid has been working with them, Boutinot's turnover has increased dramatically. A combination of the successful new brand positioning, high ranking website, with its permission based ordering system has seen the company flooded with positive feedback from customers.

We'd really like to get a taste for your business, so we can appreciate its complexity. With 10 years behind us, you could call us brand connoisseurs.

Ellis Patents, based in North Yorkshire specialise in the design and manufacture of cable cleats. With over 50 years of innovation and testing behind them, Ellis are recognised as the world's leading supplier of safety critical cable cleats.

Ellis engaged Vivid to review their brand positioning within the global market place and make recommendations as to how we could change market perception and purchasing habits. Following internal and external research, Vivid formulated an approach that would really stand out and position Ellis as 'Holding Power'.

We created a bespoke font for Ellis, unique, precision manufactured and immensely strong. Uncompromosing design and quality shines through in the folds of the typography. The logo has integrity built in - creating an authentic 'Trust' marque.

The clarity and scalability of this logo marque are made possible due to it's bold lines, emphasised by a monochrome colour palette.

Vivid commissioned a series of bespoke illustrations to compliment the product naming strategy. The illustrations were used in the brochure and on exhibition graphic panels to deliver 'stand out' appeal.

A bespoke website has been built to engage end customers, contractors and electrical specifiers. The interface of the website features Vivid's unique Content Management System (CMS) which enables Ellis to update the website without the need for any technical knowledge.

The brand launch for Ellis has been a huge success in all markets - watch this space for further information on KPI's / ROI.

You can visit the newly designed Ellis Patents website at: www.ellispatents.co.uk

As keen outdoor-types, getting into the mindset of a Polaris customer was an easy ride for us here at Vivid. The bikewear manufacturer needed to move their brand and website up a gear, and spoke (ahem) to us. So with giddy enthusiasm, we got on our bikes, donned some lycra, and sped to the rescue.

The Brief:

Vivid were brought in to strengthen the Polaris brand, which was suffering from poor awareness levels and from consumers misunderstanding its product range. Polaris needed to raise its profile and find a way of selling directly to the consumer, so that the company could move away from one of their existing routes to market, which they knew was harming brand perception.

The Process:

Inspired by a muddy cycling expedition with the client across the moors and by pouring over piles of material from competitors, we created an identity that was modern and fashionable, and shook off Polaris’ previously outdated look. A sense of forward movement was an important aspect of the new brand, and was carried right through to the photography, which we shot at 3 different destinations in Yorkshire and Derbyshire.
 Having designed the new brand, we then worked in conjunction with Polaris’ product designers to develop it into product signatures for their full clothing range – making it work as embroidery on cycling shoes, badges on shorts, and so on.
 We used our experience of the industry, to advise Polaris to take a different direction with the website. Instead of offering online ordering to trade, which we suspected would not attract many sales, we created a website where consumers could buy directly from Polaris, providing them with a new and cost effective route to market.

Polaris Website...

Polaris Van Livery...

Vivid are proud to have created a new identity, web design and marketing collateral for the charity UYDO (United Youth Development Organisation). UYDO is a grassroots, not-for-profit organisation, focused on breaking the poverty cycle through youth empowerment and employment. Through members and our field partners, they provide microloans and support to young entrepreneurs with great ideas, who want to build a business, earn an income and take themselves out of poverty.

The relationship will see Vivid become brand guardians and support UYDO to create a range of collateral including a website (www.uydo.org), stationery, fundraising guides and on-screen presentations.

Following on from delivering a new brand name and logo for Sheffield Technology Park – now called Stadia Technology Park – Vivid are pleased to see the new identity and website launched. To complete the launch, signage has been implemented throughout the Park.

The name was generated from a long list of excellent suggestions, however, Stadia was a clear winner due to the proximity of the park to both Don Valley and Woodburn Road stadiums.

Vivid have won a three way pitch to build a new brand and e-commerce website for Polaris Apparel

Watch this space...

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