Following our appointment to their agency rosta, Vivid have just delivered its first project for the South Yorkshire Passenger Transport Executive.
The '£5 a Day' DayTripper tickets promotion designed to persuade people to use off-peak buses, trams and trains for everyday journeys and days out within South Yorkshire.
The simple, visually effective, campaign concept was applied to an information leaflet and various poster sizes that have appeared in bus and train stations and travel offices across the South Yorkshire area.