Following a recommendation, Footlabs approached Vivid about building a new website to drive sales from the golf market. One of the main golfing magazines had quoted footlabs to build a micro-site for golf, however, after consultation with the owner, it was clear that a new website for all sports made more commercial sense. We have now introduced a sub brand called Footlabs Sport, leaving the main brand to service the NHS / orthotics markets. As part of our Beyond Branding culture - we wanted to embrace the product - hence three of us have been measured up for performance enhancing insoles and are off to attend a charity golf day (but we don't think it will turn us into pro's!).