Boutinot were looking for a new brand identity that reflected a traditional wine business, but also conveyed their contemporary values.
They also required a new website as the old one was built using old technology and couldn't be indexed by Google. It was imperative within the brief that the new website could cope with their existing backend system thereby enabling customers to easily order online.
Old brand v new brand:
Old web v new web:
Our response was led by the design of a timeless logo with a contemporary twist. The rich, red swirl was invented as a key element of the brand identity, and suggests a company that is contemporary and dynamic.
It has now been registered as a design icon.
As well as needing to rebuild the website so it could benefit from improved SEO, we talked at length with Boutinot's IT team to ensure that it would integrate with their Microsoft backend systems.
We created a permission-based system that offered bespoke content to different types of customers. Once an order was placed, the website notified Boutinot's internal systems, to ensure the wines were dispatched from their warehouse the same day.
The new brand:
Website:
Stationery:
Marketing materials:
In the two years that Vivid has been working with them, Boutinot's turnover has increased dramatically. A combination of the successful new brand positioning, high ranking website, with its permission based ordering system has seen the company flooded with positive feedback from customers.
We'd really like to get a taste for your business, so we can appreciate its complexity. With 10 years behind us, you could call us brand connoisseurs.