Mountain Equipment have celebrated their 50th anniversary with a stunning campaign promoting the rise of mountaineering over the last five decades. The project included a re-skin of the website, on-page advertising and on-line banner ads. A key strategic element to the campaign involved press engagement and this was achieved through the use of direct mail, including a flash card containing the '50th' video which was mailed out prior to the campaign launch. The consumer launch followed and traffic to the website increased by over 50%.
Mountain Equipment were one of Vivid's first clients back in 2000 and we continue to work together to develop imaginative and authentic marketing communications.
View the newly revamped Mountain Equipment website at: www.mountain-equipment.co.uk