When British Gypsum approached Vivid to launch their new product, Glasroc H Tilebacker (a water resistant tilebacking board for bathrooms, kitchens and high moisture areas) Vivid responded by giving birth to Freddie the Frog! Putting the loveable character to one side, our strategic workshops delivered a unique positioning for the product differentiating it in the market place: It's a water barrier, not a time barrier.
The campaign was aimed at DIYer's...
Tilers and the trade...
An integrated and highly targeted campaign launch ensued. Vivid delivered elements across the marketing mix including an 'it's a knockout' internal launch event, web pages within the main British Gypsum website, a water-sensitive direct mail piece, twist lock counter top dispensers with installation guide, pallet corners, corporate folder and brochure, powerpoint presentation slides, web banners, email signatures and a host of other promotional merchandise.
Visit the Glasroc H Tilebacker web pages