Working for one of the funniest brands in the World saw the Vivid studio turn into a comedy theatre as we were keen to immerse ourselves in the business and culture by breaking out the wigs, face paint and zany costumes! Vivid were tasked with producing themed identities, campaign assets and packaging for over 30 product categories which we delivered seamlessly and effectively, much to the surprise of the in-house design team! ROI was instantaneous with new key accounts secured globally.
Founded in 1894, Smiffy's is one of the global leaders in adult fancy dress, shipping over 26 million items per annum. http://www.smiffys.com/Product/adult-fancy-dress
Bijou Boutique:
Bijou Boutique was a new brand Vivid created to target the high end of the 'dress up' market, with outfits more suited to a raunchy adult party or Friday nights out. The boutique feel to the brand was achieved through the use of dramatic photography. We've never known a photoshoot to be so much fun... serious fun!
